Leigh Crymble

Meet Leigh Crymble: Founder, BreadCrumbs

 

Leigh Crymble is a Phd Doctoral Student at Wits Business School in Johannesburg, South Africa. She is a Behavioural Linguist with 10 years of academic and corporate experience in rolling out multi-channel communication and marketing strategies. With a passion for behavioural science, Leigh has a wealth of experience in using linguistic methodologies and audience segmentation insights to create content that changes behaviour.