Leigh Crymble

Meet Leigh Crymble: Founder, BreadCrumbs


Leigh Crymble is a PhD Doctoral Student at Wits Business School in Johannesburg, South Africa. She is a Behavioural Linguist with 10 years of academic and corporate experience in rolling out multi-channel communication and marketing strategies. With a passion for behavioural science, Leigh has a wealth of experience in using linguistic methodologies and audience segmentation insights to create content that changes behaviour.

Tegan Crymble

Meet Tegan Crymble: Head of Strategy, BreadCrumbs


Tegan Crymble is a business strategist with an academic background in health sciences and statistics. Upon completing a Master of Science degree in Human Kinetics and Ergonomics, she moved into the wellness space which formed the foundation for her career specialising in behavioural science and business strategy. With six years of corporate experience in product design, communication and implementation, she has key insights into the successful roll-out of service offerings to the market.