Nudging vaccine uptake

Visual language matters.

We’ve studied the behavioural science principles behind imagery and understand the importance of small, often subtle, visual cues.

Right now, this is very relevant in nudging vaccine adoption during the COVID-19 pandemic. We know that we need to represent vaccinations positively, safely and painlessly.

That’s why we put together an album of free, high res stock images for anyone to use, across any channel. Look out for these behavioural principles:

We encourage you to use these images for any vaccine reporting, campaigns or articles you publish to help us move one step closer to vaccine acceptance and ultimate population immunity.

Please attribute images used to BreadCrumbs Linguistics.
No COVID-19 vaccines were administered during this photoshoot. This was purely illustrative.