On any given day, we make roughly 40 thousand decisions. What to buy when grocery shopping, what to order from a restaurant menu, which bank or insurer to switch to, what apps to download, which books to choose, which gym to sign up at
… and tens of thousands more, often subconscious, choices.
This is where BreadCrumbs comes in.
Making decisions – easy ones or otherwise – comes down to innate motivators that we’re often not aware of. A central part of this is through communication: what we read, hear, say and mentally process. Rooted in behavioural theory, BreadCrumbs is a behavioural linguistics firm that combines sociolinguistics, psychology and marketing strategies to create personalised and persuasive communication.
By applying a behavioural linguistics framework to any piece of communication, content can be tailored to drive behaviour change and help clients or consumers make choices to a desired outcome, whether that’s to DRIVE leads and sales, BUILD brand affinity or PERSUADE a consumer to adopt a particular point of view.