Psst! Hey you. Over here.
Get ready to change how you see words.
Because we know how important they are.

To persuade.
To compel.
To drive action.

Words are powerful because
words nudge behaviour.

On any given day, we make thousands of decisions. From small, easy ones like what to have for breakfast, to bigger and more significant ones like which bank or insurer to switch to.

THIS IS WHERE BREADCRUMBS COMES IN.

Making decisions – easy ones or otherwise – comes down to cognitive biases that we are often not aware of. A central part of this is through communication: what we read, hear, say, and even see, can nudge us to make one decision over another.

The best part about Behavioural Linguistics
is that everyone can apply our language principles to nudge behaviour.

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OUR LATEST PROJECT: 
NUDGING VACCINE ADOPTION

Visual language matters. We’ve studied the behavioural science principles behind imagery and understand the importance of small, often subtle, visual cues.

Right now, this is very relevant in nudging vaccine adoption during the COVID-19 pandemic. We know that we need to represent vaccinations positively, safely and painlessly. So we’re providing an album of high-res stock images to anyone who needs them. If that’s you, help yourself to our vaccine photo album. 

LET'S GET NUDGING

Get in touch using any of these channels —
we can't wait to add value to your brand or business.

P.S. We offer a complimentary Behavioural Linguistics analysis.

Leigh

BEHAVIOURAL LINGUIST
leigh@thebreadcrumbs.co.za

Tegan

HEAD OF BEHAVIOURAL INSIGHTS
tegan@thebreadcrumbs.co.za

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