Psst! Hey you. Over here.
Get ready to change how you see words.
Because we know how important they are.

To persuade.
To compel.
To drive action.

Words are powerful because
words nudge behaviour.

P.S. There's more

On any given day, we make thousands of decisions. From small, easy ones like what to have for breakfast, to bigger and more significant ones like which bank or insurer to switch to.

THIS IS WHERE BREADCRUMBS COMES IN.

Making decisions – easy ones or otherwise – comes down to cognitive biases that we are often not aware of. A central part of this is through communication: what we read, hear, say, and even see, can nudge us to make one decision over another.

The best part about Behavioural Linguistics
is that everyone can apply our language principles to nudge behaviour.

Document

OUR LATEST PROJECT:
TOP LANGUAGE TIPS FOR BETTER EMAILS

The link between language, decision-making, and behaviour is powerful. Once a brand starts thinking about direct marketing communication in ways that are intrinsically linked to how people think and act, they will be far more likely to create content that engages and persuades.

Everlytic, South Africa’s largest digital messaging platform, partnered with us to analyse the top 50 mailers sent by financial services providers using their platform in 2020.

The report focuses on the linguistic elements that correlate with mailer engagement success using the framework of Behavioural Linguistics; a science that looks at how language influences action.

LET'S GET NUDGING

Get in touch using any of these channels —
we can't wait to add value to your brand or business.

P.S. We offer a complimentary Behavioural Linguistics analysis.

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Leigh

BEHAVIOURAL LINGUIST
leigh@thebreadcrumbs.co.za

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Tegan

HEAD OF BEHAVIOURAL INSIGHTS
tegan@thebreadcrumbs.co.za

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